When it comes to influencing people, there are three basic ways LEADERS do this:
1. Threaten them physically
2. Appeal to their emotions
3. Give them fair value
Let's look at each interaction from the perspective of profitability.
The first way is to threaten someone physically. "Give me that or I'll hurt you." If I threaten you with physical harm, then I am requesting a value in exchange for not hurting you. Basically, I am asking for a value and promising you I won't take a value from you. The extreme case of this would be to put a gun to your head and threaten your existence.
When you give me a value, are getting a value? Some would say yes, because you didn't lose your existence. In this case, however, you had your physical existence before our encounter, so, technically, you didn't gain anything. You didn't lose your physical existence and you lost the value I requested. This encounter results in my gaining a value and your loss of a value.
The second way is to appeal to you emotionally. "Please give it to me. Be a nice person, not a mean person." Some people call this begging. What I am really doing is asking for a value and promising you that you won't feel bad. Again, are you receiving a value? Some would say you are because you are not feeling bad; however, I would say you didn't feel bad before the encounter, so the non-loss of this value is not the same as gaining a value. If you give me a value I begged for, this encounter results in my gaining a value and your loss of a value.
Another version of this second way is to be a BOSS: Do this because I said so! I don't have to give you a reason!
The third way would be for me to offer something you valued in exchange for the value I was requesting. In the end, we both become profitable or we don't do the deal. This is the only moral way to interact with others. We must offer people something in exchange for what we want. Profitability and uniqueness allow us to do this in a fashion that both gain out of the encounter because we all value things differently.
Truth also played a role in the creation of profitability because we appealed to each other through reason. The first two methods did not involve truth and therefore didn't involve profitability. Actually, both of these non-profitable exchanges will get rectified in the end through justice.
Now the key question, what kind of LEADER is Jesus?
Does He threaten us physically?
Does He appeal to our emotions and tell us to do things because He said so without a reason?
Does He appeal to us through reason?